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Retaining Services
- Partnership Program Management
- Listing Management
- Email Marketing
- Production Management
Partnerships - starting $5000/month
Objectives and Goals:
- Establish agreement with 20 new Creators / month for Arden Cafe & Restaurant
- Produce 20-30 new content pieces / month
- Increase walk-in traffic month-over-month
- Increase the number of organic creators month-over-month
Establish Program Foundations
Laying the groundwork for a successful program that aligns with your business goals.
- Outreach: Identifying and engaging potential partners for Arden
- Onboarding: Streamlining the communication process in welcoming new partners into the program.
- Contract Handling: Managing agreements with clarity and efficiency.
- Commission Monitoring: Ensuring code/link usage.
- Retention: Implementing strategies to keep partners engaged and active.
Partner Prospects
We identify and engage with various partner prospects that resonate with your industry and offerings. From DIY bloggers to local home servicing businesses, we seek partnerships that align with your brand and can effectively promote your products and services.
- Food Bloggers and Influencers: Connecting with the online food community, including bloggers and social media influencers.
- Travel Influencer: Focusing on those who naturally create video like Top 5 Places to Eat in LA.
- Lifestyle Influencers: Draw in more from the asethic of the venues with fashion and lifestyle influencers.
Monitoring and Reporting:
Regular tracking and reporting are essential for continuous improvement. We'll provide detailed insights into the growth of the partner network, conversion effectiveness, financial success, sales value, content effectiveness, long-term customer value, commission accuracy, customer retention, and lead generation, ensuring transparency and alignment with your goals.
- Partner Outreach: 2000
- Program Size: Up to 400 influencers.
- Partner Management: Ongoing communication and support.
- Contract Negotiations: Negotiating for the best usage/rates.
- Contract Handling: Administering all legal aspects.
- Content Review: Reviewing each piece of content per the brand’s direction.
- Deliverable Follow-Up: Tracking and confirming.
- Analytics and Reporting: Detailed insights and analysis for one campaign.
- Advanced Influencer Matching: Utilizing data-driven strategies.
- Enhanced Analytics and Reporting: In-depth insights with actionable recommendations
Listing Management - $500
The local SEO boost you didn't know you needed until now.
Comprehensive Audit:
- We will conduct an exhaustive analysis of your current retail listings, identifying gaps and potential opportunities across a network of 50 platforms, including industry leaders like Google My Business, Yelp, Facebook, Bing, Yahoo, Yellow Pages, Foursquare, MapQuest, and niche platforms relevant to the barbering and hairdressing industry.
Retail Listing Creation and Optimization:
- We will establish and optimize your presence on all relevant retail listing platforms. This strategy aims to increase visibility, build valuable backlinks and referring domains, and boost your local SEO, which, according to a study by GoGulf, influences 46% of all Google searches seeking local information.
Consistent Information Management:
- We will ensure uniformity of your Academy's name, address, and phone number (NAP) across all listings. Consistent NAP information is a critical local SEO ranking factor, as highlighted in a study by Moz.
Content and Promotions Management:
- We will regularly update all listings with fresh, engaging content, including photos, videos, customer reviews, financing options, events, and any operational changes like phone numbers and hours of operation. This not only enhances your brand image but also improves customer engagement, as research by BrightLocal shows that businesses with more than 100 images on Google My Business get 1062% more website clicks.
Performance Analysis and Reporting:
- Our team will monitor listing performance using robust analytics tools, compiling comprehensive reports, and making data-driven decisions to improve visibility and engagement.
Benefits
Increased Visibility and Brand Awareness:
- A robust presence on multiple retail listing platforms will significantly enhance your visibility to both your primary and secondary target audiences. According to BrightLocal, businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.
Improved Local SEO:
- Consistent NAP information, the creation of quality backlinks, and engagement on these platforms will significantly improve your local SEO rankings. A Search Engine Watch report indicates that four out of five consumers use search engines to find local information, further highlighting the importance of local SEO.
Boosted Brand Image:
- Regular updates with high-quality, relevant content will enrich your brand's image, fostering loyalty and encouraging new interest. BrightLocal's Local Consumer Review Survey 2020 reveals that 87% of consumers read online reviews for local businesses.
Enhanced Customer Trust:
- Transparent, accurate, and accessible retail listings will foster trust among current and potential students and clients. This trust, according to the Edelman Trust Barometer, is one of the top factors that consumers consider when making a buying decision.
Centralized Control and Efficiency:
- Our retail listings management platform allows you to deploy promotions, updates, and operational changes from one central place. This ensures consistency across platforms, saving time and improving overall efficiency.
KPIs and Goals
Calls:
- Leveraging the power of online listings, we aim for a 20% month-over-month increase in calls generated from listing platforms. Google's data shows that businesses with photos receive 42% more requests for driving directions to their location and 35% more clicks through to their websites than businesses that don’t have photos.
Website Visits:
- With optimized listings and improved local SEO, our goal is to improve click-through to your website by 30% month-over-month.
Foot Traffic:
- By leveraging the directions and maps on listing platforms, we aim to increase foot traffic by 15% month-over-month.
- Google data indicates that 76% of people who search on their smartphones for something nearby visit a business within a day.
- Views: Through strategic listing management, we aim to increase views of your listings by 25% month-over-month.
- According to Review Trackers, Google accounts for 57.5% of all reviews worldwide, making it a critical platform for visibility.
Deliverables
Retail Listing Audit Report:
- A comprehensive report analyzing your current listings, identifying gaps, and outlining potential areas for improvement.
Retail Listing Management Plan:
- A detailed action plan outlining steps to be taken for each platform, tailored to achieve specified KPIs.
Monthly Performance Reports:
- A thorough monthly report detailing performance across all KPIs - calls, website visits, foot traffic, and views. This report will provide insights into progress, trends, and areas for further optimization.
Real-Time Analytics Dashboard:
- A cutting-edge dashboard providing real-time data on key performance metrics, enhancing your ability to make informed decisions.
Production - starting $1500/project
Producer Fee & Creative Direction:
Our food content production package ensures top-notch, visually appealing, and engaging content that will captivate your target audience. Price does not include cost of talent, props, photographer, and additional editing.
- Pre-production Planning: 1-2 weeks
- Shoot: 2-3 days
- Post-production Editing: 1-2 weeks
- Production Management: Coordination of locations, props, models, and scheduling.
- File Export Sizes: Customizable to various formats and resolutions to suit different platforms.
Deliverables:
Engaging and shareable social media posts, blog articles, and promotional videos. Strategic posting for your social media platforms, your website, and email newsletters -
- 20 high-quality food photos or 4 professionally edited color-grated videos.
Content Ideas
Challenges
Identifying the Right Influencers:
- Striking a balance between an influencer's follower count and their relevance to your target audience can be tricky. A high follower count doesn't always equate to high engagement or the right audience fit.
Authenticity:
- In an age where followers and engagement can be bought, vetting for genuine influence is crucial but challenging.
Budget Constraints:
- Top-tier influencers can charge a premium for their services, which might be out of reach for a small café.
- With budget constraints, proving a positive return on investment becomes even more critical, and sometimes, the data may not be immediately clear or favorable.
Goals
Brand Awareness:
- The primary objective is to make your café the talk of the town—or at least the talk of a certain demographic. You want people to know your café exists and what makes it unique.
Engagement:
- It's not just about eyeballs; it's about interaction. You want people to engage with your content, whether that's through likes, comments, or shares.
Foot Traffic:
- Ultimately, you want those digital interactions to translate into physical visits to the café.
Sales Uplift:
- The endgame is, of course, an increase in sales. Whether it's a new menu item or a signature coffee, you want to see a tangible impact on your revenue.
Community Building:
- You want to cultivate a community of loyal customers who not only frequent your café but also advocate for it in their circles.
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